### Lesson Plan: Wholesaler and Warehousing II
**Grade Level:** Senior Secondary 3
**Subject:** Marketing
**Duration:** 90 minutes
**Topic:** Wholesaler and Warehousing II
**Objectives:**
- Students will be able to understand and explain the roles and functions of a wholesaler.
- Students will recognize different types of warehouses and their importance in supply chain management.
- Students will analyze the relationship between wholesalers and warehousing in the marketing process.
- Students will create a simple warehouse layout plan based on hypothetical business needs.
**Materials:**
- Whiteboard and markers
- Projector and laptop
- PowerPoint presentation
- Handouts with key concepts and definitions
- Chart papers and markers
- Sample warehouse layout plans
- Articles or case studies on wholesaling and warehousing
- Assessment worksheets
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### Lesson Activities
**1. Introduction (10 minutes)**
- Welcome and attendance.
- Brief recap of the previous lesson on Wholesaler and Warehousing I.
- Introduce the objectives and significance of today’s lesson.
**2. Presentation and Explanation (20 minutes)**
- Use the PowerPoint presentation to discuss:
- Roles and functions of a wholesaler (e.g., bulk buying, storage, transportation, breaking bulk, risk-bearing, marketing support, and financing).
- Types of wholesalers (e.g., merchant wholesalers, broker agents, and manufacturers' sales branches).
- Concept and importance of warehousing in marketing.
- Types of warehouses (e.g., private, public, bonded, and cooperative warehouses).
**3. Discussion and Q&A (10 minutes)**
- Open the floor for questions and clarification.
- Facilitate a brief discussion on how effective warehousing can benefit wholesalers.
**4. Case Study Analysis (15 minutes)**
- Distribute printed case studies.
- Divide students into small groups.
- Each group reads and discusses the assigned case study.
- Groups present their findings, focusing on the role of warehousing in the wholesaler's operations.
**5. Practical Activity: Designing a Warehouse Layout (25 minutes)**
- Provide students with chart papers, markers, and example layouts.
- Each group designs a simple warehouse layout based on a hypothetical business scenario provided.
- Students should consider factors such as space utilization, ease of access, safety, and workflow optimization.
- Groups present their layouts to the class.
**6. Summary and Wrap-up (5 minutes)**
- Summarize key points discussed during the lesson.
- Highlight the relationship between efficient warehousing and successful wholesaling.
- Discuss how warehousing strategies can impact overall business performance.
**7. Assessment (5 minutes)**
- Distribute a short worksheet with questions to assess student understanding.
- Collect worksheets for grading.
**Homework:**
- Assign students to research a specific type of warehouse and write a brief report on its use, advantages, and challenges.
**Optional Extension Activity:**
- Organize a field trip to a local warehouse to give students practical exposure (subject to feasibility).
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**Assessment Criteria:**
- Participation in class discussion.
- Quality and creativity of warehouse layout design.
- Accuracy and completeness of worksheet answers.
- Understanding and integration of lesson concepts in the case study analysis.
**Reflection:**
- After the lesson, reflect on student engagement and understanding.
- Consider areas for improvement based on student responses and feedback.
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By the conclusion of this lesson, students should have a deeper understanding of the critical role wholesalers and warehouses play in the marketing supply chain, and they should be able to apply this knowledge in practical scenarios.