Lesson Plan for Senior Secondary 3 - Marketing - Wholesaler And Warehousing Ii

### Lesson Plan: Wholesaler and Warehousing II **Grade Level:** Senior Secondary 3 **Subject:** Marketing **Duration:** 90 minutes **Topic:** Wholesaler and Warehousing II **Objectives:** - Students will be able to understand and explain the roles and functions of a wholesaler. - Students will recognize different types of warehouses and their importance in supply chain management. - Students will analyze the relationship between wholesalers and warehousing in the marketing process. - Students will create a simple warehouse layout plan based on hypothetical business needs. **Materials:** - Whiteboard and markers - Projector and laptop - PowerPoint presentation - Handouts with key concepts and definitions - Chart papers and markers - Sample warehouse layout plans - Articles or case studies on wholesaling and warehousing - Assessment worksheets --- ### Lesson Activities **1. Introduction (10 minutes)** - Welcome and attendance. - Brief recap of the previous lesson on Wholesaler and Warehousing I. - Introduce the objectives and significance of today’s lesson. **2. Presentation and Explanation (20 minutes)** - Use the PowerPoint presentation to discuss: - Roles and functions of a wholesaler (e.g., bulk buying, storage, transportation, breaking bulk, risk-bearing, marketing support, and financing). - Types of wholesalers (e.g., merchant wholesalers, broker agents, and manufacturers' sales branches). - Concept and importance of warehousing in marketing. - Types of warehouses (e.g., private, public, bonded, and cooperative warehouses). **3. Discussion and Q&A (10 minutes)** - Open the floor for questions and clarification. - Facilitate a brief discussion on how effective warehousing can benefit wholesalers. **4. Case Study Analysis (15 minutes)** - Distribute printed case studies. - Divide students into small groups. - Each group reads and discusses the assigned case study. - Groups present their findings, focusing on the role of warehousing in the wholesaler's operations. **5. Practical Activity: Designing a Warehouse Layout (25 minutes)** - Provide students with chart papers, markers, and example layouts. - Each group designs a simple warehouse layout based on a hypothetical business scenario provided. - Students should consider factors such as space utilization, ease of access, safety, and workflow optimization. - Groups present their layouts to the class. **6. Summary and Wrap-up (5 minutes)** - Summarize key points discussed during the lesson. - Highlight the relationship between efficient warehousing and successful wholesaling. - Discuss how warehousing strategies can impact overall business performance. **7. Assessment (5 minutes)** - Distribute a short worksheet with questions to assess student understanding. - Collect worksheets for grading. **Homework:** - Assign students to research a specific type of warehouse and write a brief report on its use, advantages, and challenges. **Optional Extension Activity:** - Organize a field trip to a local warehouse to give students practical exposure (subject to feasibility). --- **Assessment Criteria:** - Participation in class discussion. - Quality and creativity of warehouse layout design. - Accuracy and completeness of worksheet answers. - Understanding and integration of lesson concepts in the case study analysis. **Reflection:** - After the lesson, reflect on student engagement and understanding. - Consider areas for improvement based on student responses and feedback. --- By the conclusion of this lesson, students should have a deeper understanding of the critical role wholesalers and warehouses play in the marketing supply chain, and they should be able to apply this knowledge in practical scenarios.